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Customer Value: What is it (really)?
Customer value, customer satisfaction, customer loyality and many more, the marketing literature is replete with information on them. It has been put forward that customer value is a source of...
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Social Media Marketing: We need to measure it! (or do we not?)
Social Media Marketing has received centre stage in most of today’s marketer’s planning plateau, e.g. Twitter, Facebook, Linkedin, Youtube etc. Not is it without a day passed without a mentioned of...
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Social Media Best Practices
social media marketing tools Jeremiah Owyang chats about social media marketing, for businesses and how companies can best engage their online customers.. Two key take away points from this are 1)...
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Search Engine Marketing Expo Singapore (SMX) – A debrief
Had the opportunity to attend the Search Engine Marketing Expo (SMX) in Singapore. It was a 2 day event where topics on SEM and SEO were presented from individuals around the world. Fairfax Digital...
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Authentic Marketing in Social Media – Paying People to Seed Comments – Trust
In media such as prints, TV ads, consumers will understand and recognize that these are all paid advertisement and they are perfectly fine with that. After all, this fact is known from the outset....
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“Did you know 4.0?”– Facts & Stats on media moving forward
The YouTubey says it all. Love watching it. What are your thoughts? [YouTube]6ILQrUrEWe8[/youtube] Share on Facebook Tweet This Post No related posts. Related posts brought to you by Yet Another...
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Winner (Gold) PRWeek Award Asia 2013 –“Corporate Branding Campaign of the Year”
Kudos to the team for pulling this off. Deeply involved in this for the past 2 over years. Gold “Corporate Branding Campaign of the Year” by the prestigious PRWeek Awards Asia. Jon Chin Share on...
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+ Project by Philips ranked 3rd in most creative campaign 2013 by the Holmes...
A piece of meaningful social media (& integrated marketing) work that the team and I worked on relentless for 3 years. For details of the campaign – see here Share on Facebook Tweet This Post No...
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#GivingTuesdaySG – PR Awards 2014 GOLD Winner (Best Use of Social Media for PR)
A great win by the team for our client: National Volunteer & Philanthropy Centre. Online coverage of #GivingTuesdaySG reached over 877,364 people in Singapore, with over 1,977,347 total impacts...
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Relationship between brands and customers has evolved. Engagement is not enough.
FleishmanHillard’s True Magazine ran an interview with E-commerce and marketing guru Jeffrey Rayport (video interview). ‘There is way too much product and not enough demand and not enough customers to...
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